There is perhaps nothing more important than the humble website form. It sits at the end of the buyers journey and it has to capture the data of the visitor on the page. The visitor may be wondering – is it worth my while to fill out the form? Are these guys legit? Will they spam me? What value will I get in return for leaving my email address? Shall I fill it out – yes or no?
As Inbound Marketers, we have to make sure we do everything we can to get that form completed to capture the new lead. To do this we have to look into the psychology of form filling.