The Importance Of Email Context, Content and Timing

According to a recent survey, 80% of marketers say that email is still the most used channel for lead generation and for conversion into sales.

That’s quite a high percentage given that email has got beaten up a bit recently. Its gone through a lot of changes, especially with regards to respecting privacy laws, anti-SPAM legislation, opt-out rules, and the continuing downward quality spiral of using list rentals and their very low delivery and open rates.

So what’s keeping email so mainstream?


Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Google+ photo

You are commenting using your Google+ account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )


Connecting to %s