The Importance Of Email Context, Content and Timing

According to a recent Salesforce.com survey, 80% of marketers say that email is still the most used channel for lead generation and for conversion into sales.

That’s quite a high percentage given that email has got beaten up a bit recently. Its gone through a lot of changes, especially with regards to respecting privacy laws, anti-SPAM legislation, opt-out rules, and the continuing downward quality spiral of using list rentals and their very low delivery and open rates.

So what’s keeping email so mainstream?

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