The field of artificial intelligence (AI) is dominating both headlines and the attention of businesses — and for good reason. In 2016 alone, at least 40 AI companies were acquired.
The increasing sophistication of AI is also predicted to change the work force. An analysis from Oxford researchers reported than 47% of jobs are at risk, while a more recent Forrester report predicts that 7% of jobs may be eliminated by 2025.
This sounds ominous, and while there will be industries completely upended by the “robots,” the bigger impact will be on how we work. New types of jobs and processes will be created, and different skills will be required by the rise of AI.
For knowledge workers, the automation of time-consuming, menial tasks will free up their time for more strategic and impactful work, while the improvements in data processing speeds and insights can lead improvements in every area of a business — from customer service to marketing to sales to hiring.
To clarify what AI is and what it’s not, we’ve put together a guide on the technology and why marketers need to understand it. And to better explain the future impact on how we work and why business leaders need to understand AI, we’ve organized a live event on YouTube with Amir Salihefendic of Doist (the maker of Todoist), Bastiaan Janmaat of DataFox, and Adam Long of Automated Insights.
They’re going to discuss how AI is changing productivity, hiring, content creation, marketing, and more. If you want to learn more about how AI will impact your day-to-day work and the future of business, join us on February 9, 2017 at 11 a.m. EST (8 a.m. PST, 4 p.m. GMT) for an hour-long discussion.