If you’ve applied for a job within the last several years, you’ve probably used LinkedIn somewhere along the way. Whether you’re updating your resume, applying for a role, or communicating with a recruiter, LinkedIn has become a huge part of the modern job search.
And while LinkedIn might not be your first thought when it comes to content sharing, there are 467 million users on the network — and that number grows every year. For marketers, this means a huge opportunity to reach an engaged community through sponsored content, messages, and campaigns.
To help folks get a grip on how to effectively use the platform, the folks at LinkedIn published a guide that explores how they use their own marketing tools on the network. They’ve also distilled the results from various sponsored content tests they’ve run into the infographic below. Among their findings about successful advertisements on LinkedIn:
- Posts containing a statistic achieved a 37% higher clickthrough rate
- Shorter updates saw higher engagement rates
- The words “research” and “guide” performed better than “ebook”
Check out the infographic to learn more insider tips about LinkedIn marketing straight from the source. And when you’re ready to launch your next ad, download our guide for more tips for success on LinkedIn.