The Ultimate Social Media Holiday Calendar for 2017 [Resource]

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Whether it’s International Cat Day, Pizza Day, or Talk Like a Pirate Day, it seems like almost every day, the internet is celebrating a holiday.

Whenever I log onto Twitter, I quickly scan what’s trending on the left-hand side of the screen. Have you ever had this experience — when you see an obscure holiday or observance day trending, and you think to yourself “Yup, I’m celebrating that”?

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Some of these holidays might be simply too silly for your brand to engage with (and we certainly don’t suggest sharing content on social media and then tacking on a completely irrelevant hashtag for the sake of traffic — that’s just plain annoying). But others might not be. You could be missing valuable opportunities to take advantage of trending topics with fun and relevant “holiday” content on social media.

From food to politics to animals and everything in between, there is a plethora of observance days worldwide during which marketers can share content relevant to their industries, get involved in a movement, or simply generate more awareness.

To help you plan for trending holidays, we created a list that you can bookmark, as well as a downloadable calendar so you can get automatic reminders. The list isn’t exhaustive (there are a lot of food-specific holidays out there) and these dates and hashtags may still be subject to change. But this is a great starting point for social media marketers who want to learn more about what’s trending and how they can plan their content in a way that will be fun and engaging on Twitter and other social platforms.

Downloadable Holiday Calendar

National & Global Holiday Calendar: 2017-2018

March 2017

April 2017

May 2017

June 2017

July 2017

August 2017

September 2017

October 2017

November 2017

December 2017

January 2018

February 2018

March 2017

1: National Peanut Butter Lover’s Day #PeanutButterLoversDay

2: National Read Across America Day #ReadAcrossAmerica & #DrSeuss

3: National Day of Unplugging #NationalDayOfUnplugging

4: National Grammar Day #NationalGrammarDay

6: National Dentist’s Day #DentistsDay

7: National Be Heard Day #NationalBeHeardDay

National Cereal Day #NationalCerealDay

National Pancake Day #NationalPancakeDay

8: International Women’s Day #BeBoldForChange

National Proofreading Day #NationalProofreadingDay

9: Popcorn Lover’s Day #PopcornLoversDay

10: National Pack Your Lunch Day #NationalPackYourLunchDay

National Women and Girls HIV/AIDS Awareness Day #NWGHAAD

11: National Worship of Tools Day #WorshipOfToolsDay

12: National Girl Scout Day #GirlScoutDay

Daylight Savings #DaylightSavings

13: National Napping Day #NationalNappingDay

14: Potato Chip Day #NationalPotatoChipDay

Pi Day #PiDay

15: World Consumer Rights Day #WCRD2017

16: National Freedom of Information Day #FreedomOfInformationDay

17: St. Patrick’s Day #StPatricksDay

World Sleep Day #WorldSleepDay

18: Awkward Moments Day #NationalAwkwardMomentsDay

19: National Let’s Laugh Day #NationalLetsLaughDay

20: International Day of Happiness #InternationalDayofHappiness

World Storytelling Day #WorldStorytellingDay

First Day of Spring #FirstDayofSpring

21: International Day for the Elimination of Racial Discrimination #RacialDiscriminationDay

World Poetry Day #WorldPoetryDay

22: World Water Day #WorldWaterDay

23: National Puppy Day #NationalPuppyDay

24: Red Nose Day #RedNoseDay

25: Earth Hour Day #EarthHour

Tolkien Reading Day #TolkienReadingDay

26: National Spinach Day #NationalSpinachDay

Purple Day #PurpleDay

28: American Diabetes Association Alert Day #AmericanDiabetesAssociationAlertDay

30: Doctor’s Day #NationalDoctorsDay

National Take a Walk in the Park Day #NationalWalkInTheParkDay

31: World Backup Day #WorldBackupDay

Transgender Day of Visibility #TDOV

April 2017

1: April Fools Day #AprilFools

2: World Autism Awareness Day #WAAD

3: Find a Rainbow Day #FindARainbowDay

4: Hug a Newsperson Day #HugANewsperson

5: National Walking Day #NationalWalkingDay

7: World Health Day #LetsTalk

10: National Siblings Day #NationalSiblingsDay

Encourage a Young Writer Day #EncourageAYoungWriterDay

11: National Pet Day #NationalPetDay

12: International Day of Human Space Flight #InternationalDayOfHumanSpaceFlight

14: Equal Pay Day #EqualPayDay

16: National Wear Your Pajamas to Work Day #PJDay

17: Haiku Poetry Day #HaikuPoetryDay

18: National Columnist Day #NationalColumnistDay

National Tax Day #TaxDay

20: National Look-Alike Day #NationalLookAlikeDay

Get to Know Your Customers Day #GetToKnowYourCustomersDay

National High-Five Day #NH5D

22: Earth Day #EarthDay2017

23: National Picnic Day #NationalPicnicDay

World Book Day #WorldBookDay

25: National Telephone Day #NationalTelephoneDay

World Malaria Day #EndMalariaForGood

26: National Administrative Professionals Day #AdministrativeProfessionalsDay

27: National Take Our Daughters and Sons to Work Day #COUNTONME

Denim Day #DenimDay

28: Arbor Day #ArborDay

29: International Dance Day #InternationalDanceDay

30: National Honesty Day #NationalHonestyDay

National Adopt a Shelter Pet Day #AdoptAShelterPetDay

International Jazz Day #JazzDay

May 2017

1: May Day #MayDay

International Workers Day #IntWorkersDay

2: Thank a Teacher Day #ThankATeacher

World Asthma Day #WorldAsthmaDay

3: World Press Freedom Day #WPFD2017 #PressFreedom

4: World Password Day #WorldPasswordDay

Star Wars Day #StarWarsDay

International Firefighters Day #InternationalFirefightersDay

5: Cinco de Mayo #CincoDeMayo

Space Day #SpaceDay

6: National Nurses Day #NursesDay

7: National Lemonade Day #NationalLemonadeDay

9: Europe Day #EuropeDay

10: National Receptionist Day #NationalReceptionistDay

12: National Limerick Day #NationalLimerickDay

14: Mother’s Day #MothersDay

15: International Day of Families #FamilyDay

16: Love a Tree Day #LoveATreeDay

17: International Day Against Homophobia and Transphobia #IDAHOT2017

19: National Bike to Work Day #BTWD

Endangered Species Day #EndangeredSpeciesDay

21: National Memo Day #NationalMemoDay

24: National Scavenger Hunt Day #NationalScavengerHuntDay

26: Heat Awareness Day #NoFryDay

27: National Hugging Day #NationalHuggingDay

28: Hamburger Day #NationalHamburgerDay

29: Memorial Day #MemorialDay #MDW

Paperclip Day #PaperclipDay

31: World No-Tobacco Day #NoTobacco

June 2017

1: Global Day of Parents #GlobalDayOfParents

International Children’s Day #ChildrensDay

2: Leave The Office Early Day #LeaveTheOfficeEarlyDay

National Donut Day #NationalDonutDay

4: Civic Day of Hacking #HackForChange

National Cancer Survivor’s Day #NCSD2017

5: World Environment Day #WorldEnvironmentDay

6: Higher Education Day #HigherEducationDay

8: World Oceans Day #WorldOceansDay

Best Friends Day #BestFriendsDay

14: World Blood Donor Day #GiveBlood

National Flag Day #FlagDay

18: Father’s Day #FathersDay

20: World Refugee Day #WithRefugees

21: National Selfie Day #NationalSelfieDay

World Music Day #WorldMusicDay

International Yoga Day #InternationalYogaDay

First Day of Summer

23: Take Your Dog to Work Day #TakeYourDogToWorkDay

27: National Sunglasses Day #NationalSunglassesDay

29: National Handshake Day #HandshakeDay

30: Social Media Day #SMDay

July 2017

1: National Postal Worker Day #NationalPostalWorkerDay

2: World UFO Day #WorldUFODay

4: Independence Day

7: World Chocolate Day #WorldChocolateDay

11: Cheer Up the Lonely Day #CheerUpTheLonelyDay

12: Malala Day #MalalaDay

15: Give Something Away Day #GiveSomethingAwayDay

17: World Emoji Day #WorldEmojiDay

18: Nelson Mandela International Day #MandelaDay

20: Get to Know Your Customers Day #GetToKnowYourCustomersDay

Moon Day #MoonDay

28: Talk in an Elevator Day #TalkInAnElevatorDay

30: International Day of Friendship #DayOfFriendship

August 2017

1: Respect for Parents Day #RespectForParentsDay

2: National Coloring Book Day #NationalColoringBookDay

8: International Cat Day #InternationalCatDay

9: National Book Lovers Day #NationalBookLoversDay

10: National Lazy Day #LazyDay

11: National Sons and Daughters Day #SonsAndDaughtersDay

12: International Youth Day #YouthDay

World Elephant Day #WorldElephantDay

13: International Lefthanders Day #LefthandersDay

15: National Relaxation Day #NationalRelaxationDay

16: National Tell a Joke Day #NationalTellAJokeDay

19: World Photo Day #WorldPhotoDay

World Humanitarian Day #WorldHumanitarianDay

20: National Radio Day #NationalRadioDay

23: National Hug Your Boss Day #HugYourBossDay

26: National Dog Day #NationalDogDay

National Women’s Equality Day #WomensEqualityDay

September 2017

4: Labor Day #LaborDay

National Wildlife Day #NationalWildlifeDay

5: International Day of Charity #CharityDay

6: Read a Book Day #ReadABookDay

8: Stand Up To Cancer Day #KissCancerGoodbye

International Literacy Day #LiteracyDay

10: National Grandparents Day #NationalGrandparentsDay

11: National Day of Service #911Day

12: National Day of Encouragement #DayOfEncouragement

National Video Games Day #NationalVideoGamesDay

19: Talk Like a Pirate Day #TalkLikeAPirateDay

21: International Day of Peace #PeaceDay

Miniature Golf Day #MiniGolfDay

22: Car-Free Day #CarFreeDay

Hobbit Day #HobbitDay

First Day of Fall

25: Family Day #FamilyDay

26: European Day of Languages #EDL2017

27: World Tourism Day #WTD2017

National Women’s Health and Fitness Day #FitnessDay

28: World Rabies Day #WorldRabiesDay

National Good Neighbor Day #GoodNeighborDay

30: International Podcast Day #InternationalPodcastDay

October 2017

1: International Day of Older Persons #UNDOP

International Coffee Day #InternationalCoffeeDay

World Vegetarian Day #WorldVegetarianDay

2: International Day of Nonviolence #InternationalDayOfNonviolence

World Habitat Day #WorldHabitatDay

3: National Techies Day #TechiesDay

4: World Animal Day #WorldAnimalDay

National Taco Day #NationalTacoDay

5: World Teachers Day #WorldTeachersDay

6: World Smile Day #WorldSmileDay

10: World Mental Health Day #WorldMentalHeathDay

11: International Day of the Girl #DayOfTheGirl

12: World Sight Day #WorldSightDay

13: National Train Your Brain Day #TrainYourBrainDay

14: National Dessert Day #DessertDay

15: Global Handwashing Day #GlobalHandwashingDay

16: World Food Day #FoodDay

Bosses Day #BossesDay

Clean Your Virtual Desktop Day #CleanYourVirtualDesktopDay

17: International Day for the Eradication of Poverty #EndPoverty

19: Get to Know Your Customers Day #GetToKnowYourCustomersDay

20: World Statistics Day #StatisticsDay

21: Reptile Awareness Day #ReptileAwarenessDay

24: United Nations Day #UNDay

25: Greasy Foods Day #GreasyFoodsDay

29: Internet Day #InternetDay

30: National Publicist Day #NationalPublicistDay

Checklist Day #ChecklistDay

31: Halloween #Halloween

November 2017

1: World Vegan Day #WorldVeganDay

National Authors Day #NationalAuthorsDay

National Cook For Your Pets Day #CookForYourPetsDay

3: National Sandwich Day #NationalSandwichDay

4: Stress Awareness Day #StressAwarenessDay

National Candy Day #NationalCandyDay

5: Daylight Saving Time Ends #DaylightSavings

8: National Cappuccino Day #CappuccinoDay

Science, Technology, Engineering, and Medicine (STEM) Day #STEMDay

11: Veterans Day #VeteransDay

13: World Kindness Day #WKD

14: World Diabetes Day #WDD

15: Clean Out Your Refrigerator Day #CleanOutYourRefrigeratorDay

America Recycles Day #BeRecycled

16: International Day for Tolerance #ToleranceDay

17: International Students Day #InternationalStudentsDay

19: International Men’s Day #InternationalMensDay

20: Universal Children’s Day #UNChildrensDay

21: World Hello Day #WorldHelloDay

National Entrepreneurs Day #EntrepreneursDay

23: Thanksgiving Day #Thanksgiving

24: National Day of Listening #DayOfListening

25: Small Business Saturday #ShopSmall

26: National Cake Day #NationalCakeDay

27: Cyber Monday #CyberMonday

28: National Day of Giving #GivingTuesday

29: Electronic Greeting Card Day #ElectronicGreetingCardDay

30: Computer Security Day #ComputerSecurityDay

December 2017

1: World AIDS Day #WAD2017

National Pie Day #PieDay

3: International Day of Persons with Disabilities #IDPWD

4: National Cookie Day #NationalCookieDay

5: World Soil Day #WorldSoilDay

6: Microwave Oven Day #MicrowaveOvenDay

8: Pretend to Be a Time Traveler Day #PretendToBeATimeTravelerDay

10: Human Rights Day #HumanRightsDay

Nobel Prize Day #NobelPrize

11: International Mountain Day #InternationalMountainDay

21: Crossword Puzzle Day #CrosswordPuzzleDay

First Day of Winter

29: No Interruptions Day – Last Work Day of the Year #NoInterruptionsDay

31: New Year’s Eve #NYE

January 2018

2: Science Fiction Day #ScienceFictionDay

4: National Trivia Day #NationalTriviaDay

5: National Bird Day #NationalBirdDay

8: Clean Off Your Desk Day #CleanOffYourDeskDay

11: Human Trafficking Awareness Day #HumanTraffickingDay

13: National Sticker Day #NationalStickerDay

15: Martin Luther King, Jr. Day #MLKDay

National Hat Day #NationalHatDay

18: Get to Know Your Customers Day #GetToKnowYourCustomersDay

20: Cheese Lovers Day #CheeseLoversDay

World Day of Social Justice #SocialJusticeDay

24: National Compliment Day #NationalComplimentDay

25: Community Manager Appreciation Day #CMAD

Opposite Day #OppositeDay

28: Data Privacy Day #PrivacyAware

February 2018

2: Groundhog Day #GroundhogDay

World Wetlands Day #WorldWetlandsDay

4: World Cancer Day #WorldCancerDay

Super Bowl Sunday #SB52

5: National Weatherperson’s Day #NationalWeatherpersonsDay

7: National Send a Card to a Friend Day #SendACardToAFriendDay

8: National Boy Scouts Day #BoyScoutsDay

9: National Pizza Day #NationalPizzaDay

11: Inventors Day #InventorsDay

13: Mardi Gras #MardiGras

World Radio Day #WorldRadioDay

14: Valentine’s Day #ValentinesDay

16: Chinese New Year #YearOfTheDog

17: Random Acts of Kindness Day #RandomActsOfKindnessDay

18: National Battery Day #NationalBatteryDay

19: Presidents Day #PresidentsDay

20: Love Your Pet Day #LoveYourPetDay

21: International Mother Language Day #IMLD

Sources: National Day Calendar, Sprout Social, TrackMaven, Holiday Insights, Brownielocks, National Peace Corps Association, Sparkflow

Which national holidays does your organization acknowledge on social media? Share with us in the comments below.

Learn more about HubSpot Classroom Training!

January 2018

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