In February 2016, the U.S. magazine Bon Appétit released its inaugural culture-themed issue, in which it explored — among other topics — just how we became so obsessed with food.
Some believe it began with food permeating popular culture — for example, with televised cooking and restaurant exploration shows. Whatever it is, this obsession has left marketers from several other industries wondering, “Can I do that?”
Actually, you can. There’s a lot of advice out there about restaurant marketing — how chefs and owners of these establishments can not only brand themselves to reach celebrity status, but also how they can, you know, grow these businesses in the first place. The following infographic from our friends at Oddle is just one example.
But as it turns out, many principles of restaurant marketing can be applied to other industries — including those within the B2B sector. After all, we want to accomplish the same things, like establishing a strong digital presence, creating a great experience (online and off) for customers, and gaining word-of-mouth traction. So which restaurant marketing best practices can be applied to your business? Read on to find out.