Content Mapping for Inbound Sales

One of the big changes that Inbound Sales is bringing to the discipline of selling, is that you can get the right content, into the hands of the right prospects, at the right stage of their buying journey.

You can do this by mapping your various types of content across the different stages of the buyer’s journey, particulary at the bottom of the funnel, when the buyers content requirements become more specific.

So, how does content mapping for Inbound Sales work? 

Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s