What Is A B2B Inbound Website?

Implementing a website that is designed especially for B2B lead generation, can have a significant impact on the overall success of your Inbound Marketing program.

The best way to design a new website, with the most Inbound program performance impact, is to practice, what we call, Inbound Website Design. This is a new, more thoughtful way to create a website, so it can work harder for you, and do the job – to attract more traffic and convert more leads.  

As Inbound Website Design is a relatively new concept for many marketers, I’d like to explain what an Inbound Website is in more detail, specifically for the B2B market.

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