I’ll admit it: I’ve always been a bit befuddled by the letters assigned to generations. In fact, I remember the day that I lamentably found out that I wasn’t a member of Generation X. I had missed the mark by just a hair, and growing up in the 90s, learning that it wasn’t me who the Spice Girls were singing about in soda commercials was very sad news.
But now, pop musicians are singing to one of the newest populations, and as marketers, it’s time for us to turn our attention to it: Generation Z.
If you’re asking, “what is Generation Z?”, here are a few fun facts, courtesy of Adweek:
- Generation Z is comprised of those born between about 1996 and 2010.
- Members didn’t witness the dawn of the online era like Millennials did — they were born into it.
- Half of them say they “can’t live without” YouTube.
But why should marketers pay attention to this particular generation? Well, like every other one before it, Generation Z is steadily gaining some degree of purchasing power, especially those who were born in 1999 or earlier. Many of them are about to start or graduate from college and enter a new phase of independence and decision-making. And who’s there to help guide those decisions? Brands, of course.
But what’s the best way to reach them? To find out, look no further — Adweek broke down the digital behavior of Generation Z into this helpful infographic, which we’ve shared below.