7 Tips For Promoting Trade Shows & Conferences on Social Media

Social mediaTrade shows are large industry events where businesses come together to put up displays that promote their products and services. Conferences are similar, and typically have some trade show aspect, but they’re also meant to teach different aspects of the industry to professionals, as well.

Both of these types of events can have huge impacts on businesses attending and participating, but you get out of these what you put into them. This is why it’s incredibly important to integrate social media into the next trade show your business attends or participates in so that you can increase the number of leads and prospects you receive throughout.

Here are a few great ways to integrate social media marketing into your attendance at a trade show to increase your overall ROI.

Before the Trade Show

1. Use the event hashtag.

In this day and age, nearly every event has a hashtag surrounding it for attendees to use when sharing content on social media. Not only is this great promotion for the event itself, but it’s the perfect way to let your own audience know that you’re participating and where they can find you.

Start following the event hashtag 2-4 weeks before the event even happens. Use the hashtag when posting content about how you’re excited to attend/participate in the event, and use the hashtag throughout the event so other attendees can easily see your content.

2. Tease a launch before the event.

A lot of times businesses will announce a new product or service launch at a trade show. If your business plans to do the same, create videos, photos, and social media content teasing the new product or service offering well before the trade show.

Then use social media to countdown and announce your launch as well. Generate email signups through social media as well as on a list at your trade show booth. After all, double the leads is never a bad thing!

3. Create an event-specific landing page.

You can do this on your website or with a tool like Leadpages. Create a one-page website or landing page with fast facts about your business along with a sign-up form to get more information. Not only does this make it easy for people who are interested in your business but might not have time to come talk to you (there are always so many businesses and attractions at trade shows and conferences) to still sign up to learn more, but it’s an easy way to share the landing page on your social media sites and have a quick URL for people who stop by your booth to go to on their mobile device and sign up for your email list instantly.

During the Trade Show

4. Share photos of your customers.

If you meet a customer, or potential customer, who is extremely excited about your business or your product/service, ask if you can take a photo of them at your booth and share it on social media alongside a testimonial or quote. People trust peer recommendations above most other things, so seeing real people on your social media with real experiences with your business is a great selling point.

It’s also an exciting way to give a shout out to your loyal customers who have come to see you and your business at the trade show. Using social media in this way shows that your business is genuine and cares about your customers, helping to create a stronger bond between you and your audience.

5. Host contests and giveaways.

There are countless options for contests and campaigns you can run on social media while at the trade show. Use your imagination to see if you can come up with something that makes sense for your business, but we’re going to give you a few ideas to start with.

– Hashtag Contest: Create a hashtag surrounding your business at the event, like #YourBusinessAtEvent (i.e., #AnthropologieAtVMAs, to throw out an example), and ask people who stop by your booth to share a photo on Instagram or tweet about your business at the event using that hashtag. Choose a winner of the contest at random out of all of the people who have used the hashtag.
– Pick a Name: Share a photo of your booth on social media and let event attendees know that if they stop by and write their name on a ticket, they could win a drawing contest.
– New Followers: Ask people who stop by your booth to follow you on social media and tweet you saying they followed because of the event and choose random giveaway winners from your new followers.

6. Live tweet the event.

Of course you’re on social media to engage with attendees and new potential customers that you’ve met through the event. But you also want to engage with the people in your audience who couldn’t make it. Live tweet the event and happenings surrounding the trade show or conference so that people who aren’t there are also able to follow along and feel like part of the fun.

Social media

After the Trade Show

7. Go through your new leads.

There are a few different ways you can collect leads and info for potential customers at the event. Keep a bowl out for business cards, include a signup sheet, or give people a direct URL to go sign up on your landing page. Better yet, keep a tablet or two at your booth for people to automatically input their information.

After the event, you need to go through all of your new leads and manually add any that you have written down to your email list. Then, you should find them on social media. Connect with them on LinkedIn and write a personalized note about how you enjoyed meeting them at the trade show. Like their Facebook Page, follow them on Twitter and Instagram, etc.

Create meaningful relationships with these new leads so they’ll turn into customers, and better yet, turn into returning customers.

Looking for more ways to leverage social media marketing for your business? Contact us and learn more about how we can help.

 

 

Advertisements

How to Use Social Media for Successful Marketing, Sales and Promotion

Social mediaWhen you’re using social media for your business, you’re not doing it just for fun. It’s much different than posting for personal use. When using social media marketing for your business, you have a purpose: to generate leads, promote your business, and bring in more revenue.

That means you have to be a whole lot more strategic with your social media content and posting than you do on your own personal Facebook Page.

(And this also means your teenage daughter or college intern cannot handle this all on their own. Trust us. It’s a big undertaking.)

If you’re ready to start seeing success in your sales and promotions on social media, be sure to pay attention to these tips and strategies so you can implement them in your own business.

1. Make a plan.

You know the drill. Any strategy has to start with a plan.

Posting on your business’s Facebook Page just to get content out there is not marketing. And if it’s considered spam it could be damaging to your business’s online presence and reputation.

You know the algorithms. If you post boring content that no one interacts with, the algorithm will see this. Then, because of no interaction, the algorithm will determine that your content is boring and of little interest and the result will be a 2% organic reach of every single post, with 0-1 interactions.

That’s definitely not what we want, right?

We want numbers. We want results. We want to see posts go organically “viral.”

Social media

(We’re putting viral in quotations because we don’t mean the actual kind of viral, where hundreds of thousands of people like and share your content. We mean the “your business” kind of viral, where a good percentage of your audience actually gets shown your content, and you have a decent engagement rate.)

In order to do this, you have to sit down and make a plan.

What is your end goal? Think specifically. What do you want to gain from your social media marketing?

Is it product sales? Lead generation? Customer service and retention?

There are endless options and opportunities, so you just have to determine what your end goal is, and what’s going to affect your bottom line most.

2. Do your research.

Time to start looking up similar ideas and campaigns, checking in on what your competitors are doing, and gathering inspiration from both them and similar niches.

How are these other businesses doing digital marketing? What platforms are they on? What are their calls to action?

Conducting research helps you to solidify your plan or strategy idea. If others have similar ideas as you, it’s probably because they’re working, so don’t be let down if it appears your idea isn’t 100% original. And if you don’t see anyone doing what you plan to do, take it in stride. It may be that your idea is so new and innovative that no one has thought of it yet. Consequently, it may also not work.

Strategies are dynamic, and they need to be constantly changing and updating to stay with the times and to fix things that aren’t working properly.

3. Outline your strategy.

Ready to go? It’s time to start putting in the work to outline your plan. How is your promo going to work?

Here are a few things you need to be thinking about when putting together your outline:

– What type of promotion are you running? Is it a sale or discount? Brand awareness? Lead generation?
– What social media platforms will you use?
– What is each team member’s responsibility for getting this campaign or promotion live?
– What resources do you need to efficiently and successfully run this campaign or promotion?
– What is the end goal of this specific campaign or promotion? What kind of budget do you need to accomplish this?

In order to determine your budget, there are a few things you have to think about. First, what is your goal in this promotion? To make $X? To generate X new paying customers? To send X new leads to your sales team for nurturing? Consider what each of those are worth to you in order to determine how much you’re able to spend on generation.

Not sure on any of these points? Putting together strategy and campaign outlines like this is what we do. Give us a call and we’ll walk you through the process.

Social media

4. Implement your strategy.

Every good promotion and campaign has these things: optimized sales copy, a landing page, visually appealing graphics, and a call to action.

You need a copywriter to create the copy for your ads and for your landing page. You need a website designer to create your landing page. You need a graphic designer to create the visuals to accompany your campaign. And you need an ad specialist and an account manager to work together on the targeting, messaging, and implementation of the campaign.

That sounds like a lot, right? Didn’t we say it’s a bit more than your teenage daughter or college intern can handle when you do it correctly?

But don’t worry! We can help you get your promotion or campaign up and running smoothly, generating new leads or finding new customers and sending them to your landing page or product page.

Because after all, social media marketing is about promoting your business and making sales, not necessarily sharing the latest and greatest viral meme. Contact us today to learn more about what we can do for your business.

 

 

Digital Marketing is Moving to AI Marketing!

Digital marketingAI, or artificial intelligence, used to be the stuff of science fiction. We’ve all seen it — the mad scientist creates a robot with some sort of artificial intelligence, and it reads into the horror that the human race has inflicted, and decides it needs to take over and end humanity, or something like that.

At least, isn’t that the premise of pretty much any AI sci-fi film?

However, artificial intelligence isn’t a futuristic apocalypse anymore. In fact, we’re growing closer and closer to AI systems every day.

But what we’ve got now is AI marketing. Of course, this isn’t full blown robots and artificial brains, but it is artificial intelligence concepts, and some implementation of machine learning to achieve marketing goals.

Now, what does this mean?

Let’s dive into what integrating AI marketing with digital marketing actually means for your business.

Don’t start getting too freaked out about artificial intelligence, because the truth is, you probably already interact with it on a regular basis and you don’t even realize it.

For example, online algorithms are a form of artificial intelligence. Although these algorithms are being programmed with what to look for, these tools are able to pick and choose what to share based on learned experiences, like what people are interacting with and what they like to see.

Digital marketing

So let’s explore a few more uses for artificial intelligence in marketing.

1. Improving your PPC conversions.

Most businesses who are utilizing PPC platforms like Google AdWords have a specialist in-house or via an agency that is able to keep an eye on the campaign and adjust it according to the audience response.

However, there are new AI-powered systems that are allowing businesses and marketers to create PPC ad campaigns with less human touch, and more machine optimization. This means businesses with a lower ad budget or smaller marketing team can start to keep up with the big dogs, regardless of the tasks on their marketers’ plates.

2. Improving website user experience.

No, you’re not likely to find an AI that can build you a complete website from the ground up. However, there are tools and software now that are able to take a look at who each specific website visitor is, and show them the most relevant offers available.

This is the perfect way to find exactly where your customer is at in their journey, and offer them precisely what they need at the exact time they need or want it. We can’t do that with a regular website, but artificial intelligence certainly can.

3. Content creation.

I’m sorry, what? Never having to write your own blog post again?

Yes please.

Again, the fully AI-automated content creation process is still in the future. But there are certain types of content that AI can create for you.

These include profit/loss summaries, quarterly reports, stock insights, and recaps. We can all agree that saving time is a big advantage; as the saying goes, time is money.

Although AI is not taking over our content marketing efforts and creating all of our content for us, we are getting somewhere. The bottom line is, if AI can streamline processes in some way, such as analyzing data and creating reports, time is saved and your business wins.

4. Chatbots.

Digital marketing

Chatbots are the current up-and-coming digital marketing strategy. The most common one is utilized via Facebook Messenger and is set up to create automated conversations between your customers and your Facebook Pages.

Innovative technology makes it possible for you to set up auto-responses or input answers for some of your business’s most frequently asked questions. But AI marketing tactics offer even more. With AI, chatbots can learn more about your business via your customer’s questions and learn more and more responses on their own, without you having to input the answers yourself.

5. Improving customer engagement.

Utilizing an AI in your customer engagement monitoring strategy can help you to locate customers who are starting to become disengaged before they leave for a competitor so that you can address the situation and work to keep them loyal to your business.

Artificial intelligence can learn behaviors from your customers that show they may be disengaging. One example of such a behavior may be a low-usage time. Particularly if your business offers a SaaS (software as a service), an AI would easily have access to data such as usage times, be able to locate customers who tend to be skewing lower and lower than their past behavior, and greet the users with re-engaging digital content.

6. Generating customer insights.

We all want as much information about our customers and potential customers as possible, right? Giving an AI access to customer and prospect data allows the AI to create personas, and look into each person’s online behavior to create patterns.

Although this type of insight isn’t anything new, what is new is the method of obtaining it. And, more importantly, the time frame. AI can put together a precise customer profile in a fraction of the time it would take an individual to create the same profile. An AI has access to and is able to put together patterns that simply aren’t as easy for the human eye to catch.

Every single one of these strategies is possible for humans to do, and is already done by humans in any good marketing department and strategy. But consider the increased productivity of your marketing team and the amazing results your marketing strategy could provide with the assistance of an artificial intelligence software.

If you’re ready to learn more about how AI marketing is coming to digital marketing, please contact us! We’d love to talk to you about putting together a marketing strategy of the future. After all, artificial intelligence is no longer just science fiction–it’s alive!

 

Download-Conversational-Marketing-ebook-v2-450x100

 

 

How to Create Effective Digital Marketing Headlines

Digital inboundWhat’s in a headline? There’s a number here, a “how to” there, a couple of power words, possibly a colon and a few exclamation marks thrown in for good measure.

Now that formula doesn’t seem very scientific. What actually goes into a headline to make people click?

According to a study done by Copyblogger, only two out of every 10 people who read your headline will actually click through to read more. That seems very low, right?

So how can you create effective digital marketing headlines that get people to click over to your site, read your content, and buy your stuff?

There’s actually a lot that goes into crafting the perfect headline. And because marketers and business owners are always trying to increase web traffic, a lot of studies have been done on what makes someone want to click.

Let’s dive into some of the top tips for creating headlines that generate clicks and conversions.

1. Leave clickbait at the door.

If there’s one single thing that you need to do in your headline to establish authority and credibility, it is to never, ever lie. Don’t try to increase drama about your post by exaggerating in your headline or creating something clickbait-y just to get the click.

Sure, maybe you’ll get a click, but you’ll also get an immediate exit, no return, and possibly a bad reputation.

Ensure that whatever you say in your headline is 100% true.

2. Keep it short and to the point.

Your headline is not the time to fluff.

Storytelling works well in professional emails, blog post introductions, and thank you cards, but not in your digital marketing headline.

In fact, headlines with just 8 words perform 21% better than others.

So you don’t want to stuff a bunch of fancy words into your headline just because you think it sounds better. Your headline should state exactly what a reader is going to get out of your blog post in as few words as possible.

digital-marketing2-56

3. Numbers reign supreme.

People just love a good listicle. If you’re creating a list of things or ways to do something, include the number of items in your headline.

Although top 10s are still immensely popular, interestingly enough, headlines with odd numbers actually perform better than those with even numbers.

So next time you’re trying to decide how many items to include in your list, consider capping it off at an odd number, place the number into your headline, and watch to see if your reach increases.

4. Negative posts perform better.

Including words like “never” and “worst” in your headline tend to appeal to readers. They definitely want to know what the worst things in your industry are or what they should never ever do. It calls out their curiosity and makes them want to click over to your post.

Keep this in mind when creating your headlines: instead of talking about “how to” do something, perhaps you want to go over “how not to” do that thing.

Headlines with these types of words actually performed 59% better than those with positive words, so what do you have to lose?

5. Use power words.

Power words are adjectives that give your headlines some serious pizzazz. These are words like ultimate, essential, powerful, actionable, wild, quality, or proven. 

Instead of just saying “3 Ways to Do X,” your headline reads “3 Powerful Ways to Do X.”

Seems like such a small change, but it can completely change the way your headline is read. It gives it a stronger edge and makes it much more compelling, earning that click through to your blog post.

6. Create a guide.

People love full-length feature films. Or, in the world of blogging and information, guides and how-tos.

For example, “The Ultimate Guide to…” or “The Step-by-Step Guide to…” and words like “DIY” or “Beginner’s Guide.”

The age of information is strong, and people love the idea of learning how to do something completely, from start to finish. Especially for free in an online article or blog post.

7. Your headline should be able to stand alone.

Think about it this way: where are you sharing this blog post? Likely on social media and in emails, and at least initially, all your readers are going to get a taste of is your headline.

Without the post accompanying it, does your headline make sense? Or do readers have absolutely no idea what the context is?

If it’s impossible to tell what your headline is trying to convey without having the rest of the content on the same page, it’s not a good headline. And it’s definitely not going to entice anyone to click through to see what the heck it’s about.

(And if it does, it’s probably clickbait, and you need to go back to number one in this article.)

8. Don’t ask questions.

Questions in headlines can be tricky. The reality is, some work and some don’t. Although many people think that posing any type of question in their headline makes people think and wonder how the post can answer that question, some of these headlines can be ineffective.

In fact, in a study that looked at some of BuzzFeed’s worst performing posts’ headlines, nearly 40% of the bottom quartile were posed as questions. That means almost half of the worst of the worst headlines for BuzzFeed were questions.

Moral of the story? Leave question headlines to the experts.

Your headline is an incredibly important part of your inbound marketing strategy. It’s the centerfold of the whole “inbound” thing. It’s what gets people to your website, reading your content, clicking around to learn more about your business, and ultimately becoming a customer.

Before we sign off, we wanted to leave you with a few more compelling headline statistics:

– Using a hyphen or colon within your headline increases your clickthrough rate by 9%. Ex: “The Beginner’s Guide to X: What I Wish I’d Known”

– Headlines ending with three exclamation marks (!!!) get double the clicks than any other punctuation. Although it still doesn’t beat out no punctuation, you might as well do three exclamation marks if you are going to do any.

– Using the words “how” or “why” is better than the words “who,” “what,” “where,” or “when.”

Don’t want to bother with your own digital marketing headlines? Contact us and we can create them for you (plus a bunch of other things)!

 

Digital Marketing and Artificial Intelligence: What’s The Connection?

Digital marketingOne of the most intriguing things about the entire digital marketing industry is how quickly it is always changing and innovating. Some of the strategies that worked a few of years ago are now completely obsolete. Social media platform algorithm changes come faster than the speed of light, and it’s important for digital marketing agencies to always be at the forefront of these new changes and ideas.

And what’s more new and innovative than artificial intelligence?

You’ve heard of it plenty of times in sci-fi books and movies, but now we’re getting to the point that it’s becoming real life. In fact, an AI robot named Sophia has been making the rounds at various speaking events and even has her own Twitter.

But what does a robot have to do with marketing?

The robot itself may not have anything to do with marketing your business, but the technology behind it certainly does. Artificial intelligence comes in many shapes and sizes, and is much more than creating talking robots.

Here are a few ways that your brand can (and in some cases already does) utilize artificial intelligence in your digital marketing.

1. Creating a personalized user experience

The point of AI in digital marketing is for it to learn more and more about your target audience. As more knowledge about your brand and your customers is acrrued, AI technology is able to personalize the user experience and cater advertising messages to each segment.

In fact, many big brands are already using AI in their marketing to increase sales. Harley Davidson has exponentially increased their sales leads while working with an AI named Albert. Albert’s job is to analyze existing customer data to determine characteristics, then create a lookalike audience and create segments to test advertising.

Essentially, it’s what an ad specialist on staff would do, but it’s automated, predictive, and more specific. Your ad specialist couldn’t even brush the surface of what Albert can do.

IBM is another big brand that is using AI technology to create digital ads for them. Their AI Watson is available for many companies to utilize in different ways, like giving advice or recommendations to customers over the phone based on their past habits and behavior.

2. Communicating with customers

Chatbots are already a minor form of AI that will only continue to grow and get smarter in conversations. Although you may have programmed all of the potential responses for your current Facebook Messenger bot, one day you’ll be able to rely on the bot itself to know what step to take next.

Imagine how satisfied people would be with your customer service if you were able to rely on an AI to understand the issues or concerns and then take the necessary steps to fix it. Or at least get the remedy in motion.

Just like IBM’s Watson, who is able to communicate with people over the phones, AI will be able to have voices of their own to converse with your customers about each situation.

3. Predict the search queries for your business

One of the biggest strengths of an AI is its predictive abilities. AIs are able to anticipate future behavior based on past events. So utilizing a tool like this to predict things like search queries for your business is a great way to integrate artificial intelligence with your content marketing and search engine optimization.

Called recommendation engines, these AI use both past customer search data and consumer browsing patterns to identify the top keywords you should be utilizing. So basically all of your keyword research is made extremely easy.

4. Find content faster with image recognition

Whether you’re searching for user-generated content or gathering buyer information from the photos they’re sharing, there is a lot that can be learned from the photos shared on Facebook. And there is a lot of content that you’re otherwise missing when searching for text-only keywords.

What about all of those photos of people using your product that don’t have your business tagged or your business name mentioned? They’re simply lost in the abyss.

But image recognition AI can help fix all of that. By recognizing your product in photos and turning them up in search results, you’re able to find and share content much more quickly (and have a larger library of it) than before.

5. Integrating AI on your business website

In the future, there will be many different ways to use an AI on your website. But right now, there’s the Grid. The Grid is essentially a self-designing website AI that could be absolutely perfect for all the business owners out there who aren’t savvy enough to create their own website. Designers may someday have to be concerned that robots are taking over all of their jobs.

But that’s not the only way to utilize AI on your website. Including a chatbot on your website is another way to allow customers to communicate with you via an AI and learn more information about your website. AIs can analyze your website visitor data to create lookalike audiences for more targeted ads.

Although artificial intelligence is in its infant stage right now, there are so many places for it to go from here. And the AIs that have already been created are minuscule to the amount of intelligence they will have in the future. Artificial intelligence and digital marketing will go hand in hand in promoting businesses in the future, so staying on the cutting edge of AI is essential for a successful digital marketing agency.

If you’re interested in what AI could do for your business, let’s chat. We love putting together new strategies for the different ways we can increase sales and traffic in your business. Contact us today to get started.

 

 Download-Conversational-Marketing-ebook-v2-450x100

 

 

How to Use Social Media to Promote a Webinar

Social mediaA webinar is essentially an online seminar where you talk to your audience about your business and how it can help them. It’s also an incredibly powerful way to turn leads into paying customers. So if you have the means and the time to put together and present a webinar, you should absolutely do it.

Prepping for a webinar takes time. You need to determine your topic, write your content, create and design your slides, put everything together, and promote your webinar so that people actually come watch it.

After all, there’s no use wasting all of your time putting together a webinar if there’s no one in your audience.

So how do you get an audience interested in your webinar? 

Promoting it on social media is a great way to start! After all, your online audience is likely going to want to learn more about an online informational offering.

Let’s go through a few of the ways that you can use social media marketing to promote and generate an audience for your next webinar.

1. Choose your platforms.

Before your webinar, you need to decide which social media channels you want to put the most effort into. Typically Facebook, Twitter, and LinkedIn are going to be your webinar sweet spots, but you also want to consider where your audience is spending their time. 

If your webinar is catered to B2B companies, then you absolutely want to be sharing the sign-up link on LinkedIn. If you’re in the tech world, Twitter is perfect for you. And pretty much any business can post something on Facebook and they’ve got at least one part of their audience there to see it. After all, more than 25% of the entire world population has a Facebook account.

2. Create your posting schedule.

About three weeks before your planned webinar date, you want to really ramp up your promotions. Share quick teaser snippets alongside a link to your webinar registration page. Include graphics or stock photos that are both visually appealing and represent your topic. Websites like Unsplash and Pexels are perfect for finding a great accompanying stock photo.

Social media

Include the big thing that your webinar will be teaching as well as the date and time you’re hosting it front and center in your social media post. Check out social media ads to promote your webinar to reach an even larger audience and further increase your chances of generating leads and conversions.

Every platform always has best practices about days and times that supposedly receive the most engagement, but those statistics are arbitrary. Instead, you should be interested in when your audience is online, not when everyone on the platform is online.

On Facebook, you’ll want to dive into your Page’s insights to find information on when the people who like your Page are actually logged on and engaged. Twitter and LinkedIn require other means. Try Tweriod for Twitter to find out when you should be posting, and think about when the businesspeople you’re targeting are checking LinkedIn. In the morning while drinking their coffee? On their lunch break? Towards the end of the day?

Response rates within the two weeks prior to your webinar are likely to be at an all-time high, so be sure to increase your promotions then. Share your webinar registration page multiple times a day on Twitter (with an 18-minute lifespan, tweets can be repetitive without any of your followers being the wiser), and a couple of times a week on Facebook and LinkedIn.

3. Live tweet your webinar.

Okay, so you’ve been posting to social media for the past few weeks to ramp up audience interest in your webinar. Throughout your webinar, you plan to discuss your topic with your audience and teach them why they need to learn more about it.

Webinars are a strange breed–you’re not actually trying to teach something to your audience. Instead, you’re trying to change their mindset on how they view something. You’re trying to empower them to make a change in their life or their business. That is how you close the sale.

Once you’ve generated an audience for your webinar, you want to drop awesome little knowledge bombs throughout that help them realize that you really know what you’re doing and what you’re talking about. That’s how you get them to buy your product or service. And that’s why webinars can be so powerful for new launches.

But your promotion doesn’t have to end when the webinar starts.

Instead, keep it going. Live tweet those knowledge bombs to get people intrigued. Then, let them know you’re offering a limited-time only recording of your awesome webinar. This will create a sense of urgency and get even more people to sign up to receive the recording. All new leads, and a ton of potential new customers.

Social media

4. Continue your promotion after the webinar.

Share the link to get the replay on your social media for a week or two after your webinar. Or, you can even use that replay in place of future live webinars. 

After all, you’re a busy business owner, right? You don’t have the time to host a live webinar once a week, even though you know that’s the best practice to generate as much hype and buzz about your new product as possible. Once you’ve done a webinar or two and you’ve got your perfect recording, you can continue to promote webinars and register audience members for a webinar that’s actually a previously recorded session.

Put together a social media sequence of promo posts every few weeks for a new “live” webinar session to continue to generate new audience members and leads. This is the perfect way to run your lead generation and webinar strategy on autopilot.

Thinking about hosting a webinar for your next launch? Contact us to learn how we can help!

 

 

HubSpot Partner Days 2018

Last week HubSpot invited all their Gold, Platinum and Diamond partners back to Cambridge to give us a sneak peek on all the changes and system updates they are implementing. Each year this event keeps getting larger and larger as their partner program continues to grow.

Seattle HubSpot Certified Partner

As one of HubSpot’s first certified partners we have seen lots of changes. Some exciting, some we yawn and discard (they recognize that some changes are better for some clients/agencies than others ). This year was a mix of both, some we have known about for months that they are finally ready to roll out, some are more isolated to particular clients that we do not necessarily have in our client base.  And of course, some we are really excited about.

Here is a brief recap of some of the new product/enhancement announcments:

1) Conversations: Back in September 2017, HubSpot announced it had acquired a chatbot company called Motion AI, since that time we were waiting to see how they planned to introduce and utilize this feature. Chatbots are now all the rage, being able to create custom playbooks so that visitors to your site can have a better, more positive user experience versus the traditional form. Right now, chatbots seem less intrusive, less informal, and are increasing conversion rates. The big advantage here is they did a really great job of integrating Conversations with their CRM so that Sales and Marketing stakeholders have visibility and can automate follow-up initiatives through Workflows.

2) Shopify Integration: Shopify is one of the most popular and easy to use eCommerce payment gateways. Now with a fully automated integration, it makes implementing Shopify easier and tying it to your CRM provides a great cradle to grave reporting component.

3) Service Hub:  This is the latest portal being introduced.  In the beginning, there was just Marketing which included your website pages, landing pages, emails and contacts.  Then they brought in Sales Hub to help convert, track and manage contacts along the pipeline.  The Service Hub is designed to track the customer service activities for those organizations who manage a Customer Service department.  Now, you can use the HubSpot CRM and reps or technicians can log calls and internal stakeholders can be apprised of any issues.  Within this function there are lots of features such as a ticketing component, shared knowledge library, and many others.  All tied of course to the HubSpot CRM.  The cost for the Service Hub starts at $400/month for the first 5 users and the $80/month for each additional user

4) New API’s: HubSpot announced 6 new API’s.  The integrations component is designed to bring in great value-added resources to improve customer service or reporting functionality.  The 6 new API’s are:

  1. Products API
  2. Line Items API
  3. Tickets API
  4. CRM Object Properties API
  5. Associations API
  6. Changelog API

Partner-Days-Developer-Page-20185)  Platform Changes:  If you have worked with the HubSpot platform recently, you should have experienced the changes to the internal navigation, how pages are managed, how templates are designed.  If you are a HubSpot Developer, they have made things easier to develop and code. You can now see HTML, Hubl, CSS and JavaScript all on one page.  These changes are designed to make the platform easier to use from both the marketer as well as the developer.   Plus, they have introduced a really new, and powerful Site Search module that replaces the old Custom Search module.  In other words it will be a lot easier to install a Site Search widget that is only within your domain.

6) Email platform: If you are invested in communicating to your contact group via email, HubSpot “Recommendations“,  which for simplified description is a email optimization system.  It is designed to make your emails more effective from both a content and personalization basis.

7) Meetings & Quotes:  Integrated into the Sales Hub, Meeting is designed to help schedule meetings automatically based upon pre-established rules and playbooks you set up.  This connection is now easier with different calendar options and can also automatically send reminder emails helping ensure that people show up.  

Quotes is also a new tool within the Sales Hub Professional that allows users to easily and automatically generate quotes.  And to make it a seamless transaction, it can be tied to Stripe for merchant service execution.  

8) Social – Instagram:  For quite some time the partner and client community have been screaming for better calendaring and scheduling interface and more importantly Instagram integration.  All of that is now available within the enhancements HubSpot introduced. Your copy team can now write and bulk upload social posts for Twitter, LinkedIn, and Facebook.  But what I am personally most excited about is the scheduling component, using a drag and drop calendar to get posts scheduled and find out where there are potential holes, and not just for one social account but multiple within the same portal.

9) Facebook Messenger  If you are a marketer, you know the impact of Messenger in today’s social environment.  Yet businesses either have not learned how to or had a platform to communicate on a 1-to-1 basis.  HubSpot is one of the few organizations Facebook has allowed into their ecosystem.  What this empowers you to do is to run targeted campaigns within HubSpot on Facebook, and to easily add Messenger CTA’s to any website page and be able to ask questions and deliver content via Messenger.  And of course, they tied all of this to the HubSpot CRM for visibility to all internal stakeholders.

10) Simplified Tier Structure:  HubSpot is currently offering 5 different tier levels (Free, Starter, Basic, Professional, and Enterprise). With all of the changes going on with Sales Hub and Service Hub, they are simplifying their product offerings. Here is their forecasted model for 2019.

HubSpot-Tier-Forecast-2019

As a HubSpot certified partner, we have seen that when they come up with these announcements, historically there is also a bump in monthly licensing. Now, having said that we also have quite a few clients that have been grandfathered into the new features with the same monthly license rate they signed back in 2009 (imagine having a license with unlimited email records for $250/month — we have them). So, if you thinking about making a shift to HubSpot, now is the time to do so. With our negotiating power, we often are able to get the HubSpot monthly fee below their advertised rate. Plus, we come along side you to make sure you are able to take full advantage of this powerful CMS platform.

>” src=”https://no-cache.hubspot.com/cta/default/32549/ae7579a8-a45f-4a41-aca5-d27d00224d4d.png” align=”middle”>

Connection Model is a nimble Digital Marketing Agency, focused on helping clients grow revenue, generate qualified leads and acquire profitable new customers through measurable, accountable Inbound Marketing. Specifically the agency delivers results through Performance-Built Websites, Content Marketing fueled by Paid Media and Social Media, Blogging, SEO, Online Video, Loyalty and Lifecycle Marketing programs.